Partnerships & Sponsorship

STANLEY's impressive lineup of sponsorship partners demonstrates our continued investment and ongoing commitment to the world of football and motorsport. Sponsorship provides the perfect stage to highlight our brand portfolio and engage with our end uses by delivering exciting content and promotions across our global markets.


FC Barcelona

STANLEY has entered into a multi-year partnership as the Official Tools partner of Football Club Barcelona. FC Barcelona is one of the most successful football clubs in the world, with 2 Club World Cup, 21 Spanish League, 4 Champions League, 26 Spanish Cup and 3 European Super Cup Championships to date. They have more than 320 million global fans, more than any other team in the world, they play their home matches at Camp Nou (1957), which is the largest stadium in Europe with 99,534 seats, and they are the #1 sports team in Facebook and Twitter with more than 62,000,000 Facebook fans and more than 22,000,000 twitter followers. This exciting partnership provides STANLEY with full global marketing rights and official associations for our brand, with STANLEY appearing on the LED system at Camp Nou for all La Liga competitions, where matches are broadcast into 200 global territories each week. 


Joe Gibbs Racing

STANLEY is proud to be both the Official Toolmaker of Joe Gibbs Racing® and an official sponsor of their No.19 car, as driven by Carl Edwards, which will feature STANLEY branding in 12 of the races in the 2015 race season. Petrol heads and STANLEY fans alike can follow the progress of the Joe Gibbs Racing® team and our No.19 car, as well as find out more about our partnership by exploring our STANLEY racing pages further.